It’s great to see the pleasure our baby products bring to young parents. That’s what we do it for! So we challenge ourselves every time to create items that are clverly designed, surprisingly handy and fun to give – for example as a maternity present


We develop the products ourselves and we have our own workshop in Turkey where the Baby Shower Glove and the Baby towel with a paw are made. The cotton for both products is grown organically. The paper for the Magic Potty is FSC certified and the various items for potty training are packed at Pantar, a sheltered workshop in Amsterdam.

Did you know…

it all began with the magic wee sticker? The sticker that changes colour if you aim at it. This has helped a whole generation of young boys to improve their aim in the bathroom 😊. The same type of stickers are now used in the Magic Potty for successful potty training.

Do you have the best baby idea?

Invented 4 Kids are keen to inspire other inventors. Do you think that you too have a great idea for a smart new baby product?  Then visit

We’d love to talk with you about your idea!

We are proud that all our products have won (international) awards, and that Invented 4 Kids was included in the Netherlands SME Top 100 2018.

Invented 4 Kids was founded in 2014 by the Dutch inventor/entrepreneur Guus Welling. He is the father of Evelien and Teun, and is always keen to talk about a brilliant idea.